Sandu Antonio (2014). Appreciative ethics as constructionist semiotics. Prezentata la Conferinta Stiintifica Internationala LUMEN 2014 – Transdisciplinarity and Communicative Action, 21-22 noiembrie 2014, Targoviste, Romania.
We consider appreciative approach as a form of ethical semiosis, where the organization or community is the sign of an ethical message who is extra-institutional negotiated by all stakeholders involved in that social construction. The interpretative contract operates as local dictionary, but also as generative grammar that controls the process of creating meaning.